Trusted, Accurate Valuation Data Now Offered by Black Book for Powersports Dealers
LAWRENCEVILLE, GA (May 3, 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an agreement to be a valuation data provider for Digital PowerSports and its TRADE CYCLE® lead-gen resource for Recreational Vehicle (RV), and powersports manufacturers, brokers and dealers.
RV and powersports dealers can now increase their website sales leads through the TRADE CYCLE digital lead conversion technology, which will include Black Book valuation data. This process will yield increased sales, and better relationships with buyers as a result of valuations that set the right trade expectations with less friction between the customer and dealer.
“Powersports dealers have come to rely on our technology to increase their website lead conversion which puts them in a position to engage with as many of their anonymous website visitors as possible,” said Steve Moore, CEO of Digital PowerSports. “Our continued relationship with Black Book will only enhance this process as its industry-proven valuation data will enable an even stronger trust-driven relationship between the customer and dealer.”
“As the leader in valuation data for the specialty markets, including RV and powersports, Black Book prides itself on being an enabler of profit-producing opportunities for dealers and brokers in many different segments,” said Jared Kalfus, Senior Vice President of Sales at Black Book. “We’re thrilled to be working with Digital PowerSports, as we believe our combined resources will drive increased lead opportunities and profits for the industry.”
With Black Book, Digital PowerSports will enhance the online lead-gen experience for RV and powersports dealers during the customer shopping and purchasing cycle. This includes online lead conversions, profit maximizing sales opportunities, and stronger relationships with customers through a less adversarial trade-in and sales process.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBookAuto.com or call 800.554.1026.