Marketing & Advertising
Senate Votes to End California EV Mandate
The United States Senate voted Thursday to repeal California’s plan to end the sale of gas-powered vehicles by 2035. The vote was 51-44 in favor of blocking the state’s EV mandate which was set to require 35 percent of all cars sold in state to be electric or plug-in...
Honda Served Cease-and-Desist by CNCDA Over Afeela Sales
The California New Car Dealers Association (CNCDA) issued a cease-and-desist to American Honda Motor Co. and Sony Honda Mobility of America ordering them to stop direct-to-consumer sales of new Afeela brand vehicles. The CNCDA alleges that Honda is violating state law...
The REAL ID Deadline: Challenges Auto Dealers May Still Face Verifying Identities
The May 7, 2025, enforcement of the REAL ID Act marks a new moment for identity verification in the U.S., and auto dealerships are squarely in the crosshairs. As the federal government now requires all Americans over 18 to present a REAL ID-compliant driver’s license...
Traver Connect Expands Training Solutions to Assist Dealerships
Traver Connect has announced the expansion of its Learning & Development programs to better assist dealers. Designed to address pressing industry challenges such as declining repair order (RO) counts and customer retention, the new offerings aim to deliver...
LLMs, Agentic AI, and Vertical AI: How Machines Are Improving Dealer Retail Operations
As dealers face rising complexity in inventory management, pricing, and profitability, especially with the 25% tariff on imported vehicles, machine-driven technologies are stepping in as vital tools—not just to handle data, but to make better, faster business...
Dealership Outlook Optimistic Among OEM Executives: Kerrigan
The 2025 Kerrigan OEM Survey provided a glimpse into the perspectives of automotive OEM executives, and it appears they are bullish on the future of the franchise dealership model. 78 percent of those surveyed expect blue sky values to remain steady or increase...
Tariffs Are Hitting More Than Your Margins — Here’s Where You’re Most at Risk
Auto dealers understand the economic hit of tariffs — rising costs, inventory delays, shrinking margins. But what often goes overlooked is how external instability quietly chips away at internal culture, employee confidence, and even long-term transition...
New-Vehicle Affordability Took a Tariff-Fueled Hit in April
The new-vehicle average transaction price was $48,699 in April, a 2.5 percent increase from March according to Cox Automotive’s Kelley Blue Book. This price increase is more than double the average historical monthly gain of 1.1 percent and is surpassed only by April...
The Rise of Automotive Cybercrime: How Hackers Target Dealerships and How to Stop Them
Your dealership likely holds an extensive amount of sensitive data on your buyers – and, for that reason, cybercrime in the automotive industry is becoming increasingly worrying. Dealership software and network security weaknesses, for example, continue to present...
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