As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand during the purchase of a new vehicle, it is imperative a dealership have knowledgeable professionals available to help maintain, repair, and service vehicles throughout their life cycle.
Take Back Your Brand: Deliver a Service Story Worth Sharing!
Few things are more frustrating than the inconvenience of a car breaking down—except possibly realizing that your go-to repair shop is either booked solid, closed when you need them, or unable to help with the problem at hand. Customers in today’s rushed society look for and appreciate dealerships that have outstanding parts and service shops that can keep up with their needs. In order to make the grade, not only will your dealership have to be top-notch, but your service shop will need to demonstrate the following qualities to attract and bring back customers:
Make a good first impression. Ensure that a friendly professional greets customers quickly and by name. After getting details regarding the nature of their visit, give accurate details regarding the time required for service or repairs. Customers who know exactly what to expect feel secure about the service choice they have made.
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