Spring is a great time for a car dealership to hold a customer service clinic.

I’ve always liked these special events that provide helpful maintenance tips to car owners while allowing stores to stay engaged with customers. I’d plan one for the near future.

Many customers during the winter season have had only the required maintenance done on their cars, if any. Clinics help them become familiar with proper car care.

It is important they now check their vehicles for any safety and mechanical concerns. I can attest from personal experience the impact of potholes on suspension and steering systems.

I also would wager most vehicles that have endured pothole encounters are in need of an alignment. That’s high-margin work for a dealership.

An added benefit of service clinics: I don’t remember ever holding one that didn’t result in at least one vehicle sale.

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