Federal-Mogul launches Garage Gurus training centers, from USA Today.
DETROIT — Federal-Mogul is hoping to reconnect with automotive repair technicians and raise the brand awareness of its aftermarket parts division with Garage Gurus — a network of 15 regional training centers that the company will begin rolling out across the nation next week.
The campaign to open the Garage Guru centers is backed by a slick, national marketing campaign that will include guest appearances by Danny “The Count” Koker — star of the hit reality TV series Counting Cars.
The manufacturer of Anco wipers, Champion spark plugs and Moog steering and suspension parts wants to recapture the cool, edgy performance mystique aftermarket parts had back in the 1950s, 1960s and 1970s.
