Friendly reminders are not just cordial contacts, they’re also good for business. That’s why it’s important to contact dealership service customers to confirm appointments.

Doing so enhances the chance of them showing up, according to a study by DealerSocket, a customer-relationship management software firm.

Study highlights include:

• Car buyers are 30% more likely to schedule a first service appointment if the salespeople introduce them to the service team.

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