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It’s a Done Deal: Fiat Now Owns Chrysler
Fiat now owns Chrysler, according to USA Today. It’s a done deal. Fiat now owns all of Chrysler. Italian automaker Fiat’s subsidiary, Fiat North America, today completed the previously announced acquisition of the 41.46% stake in Chrysler
Jan 22, 2014
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Cobalt and Edmunds.com Partner to Provide the Industry’s First Comprehensive View into Online Automotive Shopper Behavior
Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Edmunds.com, the premier car shopping destination, today announced a str
Jan 22, 2014
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Equifax Reports Strongest Auto Origination Volume in Eight Years
The latest Equifax National Consumer Credit Trends Report indicates that the automobile lending sector continues to thrive. From January-October 2013, the total number of new auto loans originated was 20.2 million, totaling $405.2 billion and represe
Jan 22, 2014
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10 SEO Predictions for 2014
10 SEO predictions for 2014, from SocialMedia Today. Last year, search engine optimization (SEO) gurus rode a wild roller coaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014
Jan 21, 2014
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7 Things to Include in Your Brand’s Social Media Strategy
7 things to include in your brand’s social media strategy, according to ClickZ. It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will
Jan 21, 2014
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What Marketers Need to Know About In-car Ads
What marketers need to know about in-car ads, according to Connected Cars Blog. CONNECTED CARS ARE MAKING ROOM FOR STREAMING AUDIO SERVICES As vehicles evolve and become more intelligent and connected, the opportunity for marketers to explore in-car
Jan 21, 2014
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Getting More Business from Defunct Brands: A Three-step Strategy for Automotive Marketers
A three-step strategy for automotive marketers, according to DataMYX. Due to brand discontinuation and companies exiting the U.S. market, a number of automobile brands have disappeared from the marketplace over the past few years. But these brands st
Jan 21, 2014
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10 Social Media Marketing Solutions for Small Businesses
10 social media marketing solutions for small businesses, from Business News Daily. Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their
Jan 21, 2014
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Local Car Dealerships Search for Growth Online
Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometow
Jan 21, 2014