Auto Retail News

A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line

Michael Morais became the President of the Open Road Auto Group in April of this year. He joined the group in 1999 selling Hondas as a second job while working as a police officer. Morais, who once worked personal security for Bruce Springsteen, has

8 ways to protect yourself from Microsoft’s dangerous Internet Explorer but, according to Entrepreneur. Internet users can’t get a breather from security threats, even as we’re still reeling from Heartbleed. And now, if you’re using Inter

The Dealer Video Showroom’s interactive video platform is loaded with WheelsTV’s multi-award-winning video test drives of every new car. It’s now possible for every dealer to sell more cars, faster and easier with video. The DVS integrates seam

Google self-driving car project makes progress, according to The Detroit News. Google Inc. said Monday it has made major progress in its self-driving car project, as the search engine giant has focused its efforts on making its autonomous test cars o

Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s (GM) deadly ignition switch has the potential to doom the antiquated car key, a technology drivers have been using — and co

Breaking the rules, from Search Auto Parts. If I could teach you how you and your people could become more productive by just reading this article, would you consider it? I am sure this is not your first rodeo; however, this might be an approach you

Auto/Mate Dealership Systems (www.automate.com) announced today that it has been selected as one of The Times Union Top Workplaces in New York’s Capital Region. It is the third consecutive year that Auto/Mate has been distinguished with the awa

Prioritize your collision repair marketing strategies, according to Stratosphere Studio. At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. To