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The Auto Industry’s Hard Sell to Convince Your Kids They Need a Car
The auto industry’s hard sell is to convince your kids they need a car, according to Time. Car ownership rates among young Americans have been low for years, perhaps due to the economy, perhaps due to disinterest, or some combination of both. Y
Jan 29, 2014
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How to Handle Customer Complaints
How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review onlin
Jan 29, 2014
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Volkswagen Drives Downloads, Dealer Visits With Game
Volkswagen drives downloads, dealer visits game, according to MediaPost. Remember when “branded games” were a signal for any respectable player to run for the hills? I was there. I remember seeing logos and mascots slapped onto tired and sub-par
Jan 29, 2014
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Destroy Your Website in 13 Easy Steps
Destroy your website in 13 easy steps, according to Marketing Profs. “I know enough to be dangerous.” Ever heard that one? Ever said that one? It’s a common thing to say, but sometimes we should take it literally. There are thousand
Jan 29, 2014
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Boost Your Instagram Campaigns with these 5 Tools
Boost your Instagram campaigns with these 5 tools from Ragan.com. Instagram is an incredible tool for sharing visual pieces of your brand. It’s an increasingly popular platform for marketing campaigns. SumAll’s 2013 study of brands’
Jan 29, 2014
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Automakers tee up for Super Bowl ad kickoff
Automakers tee up for Super Bowl ad kickoff, according to The Detroit News. General Motors Co.’s biggest brand is returning to the Super Bowl. Chevrolet’s 2015 Silverado HD will star in one of two 60-second ads the Detroit automaker will air duri
Jan 29, 2014
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Gubagoo Launches Gubatel: Adds Advanced Telephony Component to Its Analytics-Driven Dealer Website Chat and Communications Platform
At the National Automobile Dealer Association’s convention, Gubagoo Inc. unveiled Gubatel, which adds a cutting-edge, cloud-based telephony solution to its existing analytics-based chat and engagement solutions for dealer websites. With Gubatel, Gu
Jan 28, 2014
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ADP Dealer Services Introduces “ADP Telephony in the Cloud,” a Hosted Collaboration Solution Powered by Cisco
ADP Dealer Services, Inc., a division of ADP® and a leading global technology solutions provider dedicated to helping dealerships drive measurable results across every area of their operation, introduced today ADP Telephony in the Cloud, a hosted co
Jan 28, 2014
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Equifax Automotive Announces Expanded Suite of Online Solutions for Dealers
Equifax (NYSE:EFX), a global leader in information solutions with a strong heritage in innovation and leadership, unveiled a new, comprehensive solution for automotive dealerships at the NADA Convention & Expo 2014, enabling dealers to work seaml
Jan 28, 2014