Auto Retail News

It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days i

I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are do

After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new points. For growth-minded dealers, the chance to open a new franchise might seem like a golden opportunity. However, with no c

I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at their dealerships. The dealers have seen reports in automotive trade press about groups like Sonic Automotive adopting this non-traditi

If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while sma

6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores

Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer’s car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill

Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the

This Monday morning, for everyone in the dealership — from the make-ready department to the dealer principal — a new boss is in charge. Actually, this boss has been in charge all along, but now deserving of proper recognition. In the even