Auto Retail News

There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still p

Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership. Many dealerships experience high employee turnover. High turnover makes it difficult for management to detect when illegal workers are

Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic dealership seller’s market. Based on the data and analysis in The Blue Sky Report™, I expect this seller’s market to last through 2014

I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf sp

Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. T

With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questio

There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn’t have a process to rea

Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do It Yourself” approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistan

Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp , a first of its kind social savings platform. “We are extremely excited about the all-ne