Auto Retail News

As an employer you are required to train your employees on environment and safety practices at your dealership. One difficulty that you face is how you teach your employees; do you deliver online or classroom training? A new option is available: blen

The sweet and simple marketing lesson from ‘House of Cards’, according to Entrepreneur. A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local so

Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, introduced a new specialized training course that helps salespeople to become a more effective negotiator. “This new course is about the words, phrases

AutoLoop, LLC, a leading provider of customer engagement marketing solutions for automotive dealers nationwide, announced today that it has acquired CAR-Research, developer of XRM, one of the industry’s most customizable and user-friendly CRM softw

John Marazzi at Brandon Honda has a history of success and this year has become a partner at Morgan Automotive Group. The key to Marazzi’s success is not only working hard but consistently finding ways to work smarter as well. During his two year t

Brad Cobb was headed for a career in law in 1992. But a summer job selling Saturns for Chattanooga Dealer Nelson Bowers turned into a lifelong career. Bowers recognized early on that Cobb could go places in the industry. So he offered to fast track h

I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the

Speed Shift Media, the leading provider of automotive display advertising solutions, is proud to release early success metrics from their recently launched Auto Audience Network. This leading edge ad unit is yielding an unprecedented 21.8% engagement

What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate — or its “sold” rate? Which measurement is more meaningful to you? Strate