Auto Retail News

Volkswagen freaks out whole movie theater with devious ‘Don’t text and drive’ PSA, from AdWeek. We’ve seen lots of “Don’t text and drive” ads lately. With this one from Ogilvy Beijing, Volkswagen drove the me

How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media c

How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and te

Chrysler recalls 10,700 SUVs for cruise control defect, according to CNBC. Chrysler said it was recalling about 10,700 sport utility vehicles to fix a defect that leads to unintended acceleration in cruise-control mode. The vehicles being recalled ar

From Search Auto Parts: What’s your exit strategy? Unless your literal intention is to be taken out horizontally and to pass from this world while at work in your shop with a ratchet clutched in your hand, the sooner you begin planning for what

5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o

3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo

5 ways social data can enhance marketing data, from Search Engine Watch.  The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to

Experian Automotive today announced that loan terms continued to lengthen, with the average automotive loan term reaching 66 months for the first time. According to Experian Automotive’s latest State of the Automotive Finance Market report, loan te