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Chocolate and peanut butter. Pizza and beer. Bare feet and warm sand. Some things just go better together. Advertising is no different. Sure your TV campaign received 500 gross rating points and your Facebook campaign is terrific and getting lots of

It’s Time to Strut Your Stuff and Complement Your Current E-marketing Efforts with Video and Display Ads It’s no secret the internet has fundamentally changed the way people buy cars. Gone are the days folks wait for the Sunday circular to find a

How to inspire customer loyalty by thinking small, according to Amp & Pivot. Somewhere in the Pennsylvania countryside lives a man named Floyd Pullin. And Floyd recently bought himself brand new Ford pickup truck. Is this breaking news? Nope. Not

Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as

How to get local businesses to help sell for you! We’ve all heard the adage that your customers are (or can be) your best sales force. Good word of mouth advertising is more critical than ever today. It’s also much more potent as consumers wield

How to use the same tactics top stock brokers use to make smart internet advertising buys By now, you’ve probably already curtailed your traditional advertising spending (TV/radio, local print and even DM), as costs have continued to increase while

From The Guardian: How digital is transforming automotive marketing. “Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum. “We researched the con

From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm y

Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking e