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Takin’ it To The Street – Keep Your Message Moving With Mobile Technology
Mobile technology gives customers the world at their fingertips, no matter where they are. That’s a powerful advantage for dealers who know how to be there. Gone are the days when customers sat in front of a beige box and dutifully started a search
Mar 3, 2014
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Interview with Victoria Rusnak – CEO & President of the Rusnak Auto Group
In June of 2013, Victoria Rusnak took over as CEO and president of the Rusnak Auto Group, one of the top 100 dealer groups in the country with approximately $800 million in annual revenue. Since 2009, she has served on California’s influential New
Mar 3, 2014
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Gaudin Ford of Las Vegas: Becomes a top 100 Ford Dealership, Climbing 42 spots in 2013 with new Digital Marketing Strategy
Wesley Gregg at Guadin Ford in Las Vegas once managed a variety of marketing vendors which undercut the full potential of his capabilities. After a reevaluation and vendor removal process at Gaudin Ford, Gregg and his team began to see how change mea
Mar 3, 2014
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Exploring the ‘Connected’ Car
Exploring the ‘connected’ car, according to Search Auto Parts. Telematics, as it applies to the automotive industry and defined in Wikipedia, most often refers to the “convergence of telecommunications and information processing.” Beg
Mar 3, 2014
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What Wikipedia Can’t Tell You About Surety Bonds for Auto Dealerships
Do you know what a surety bond is? Despite their wide use, surety bonds remain a mystery for many dealers. Whether you are already licensed and running your auto dealership, or you are looking ahead to start one, you have probably heard of surety bon
Feb 28, 2014
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Leasing, Loan Terms Increase
Leasing, loan terms increase, according to Used Car News. The use of long-term loans and leasing for new-vehicle retail sales is on pace to reach record levels in February, according to an analysis by J.D. Power. Long-term loans – classified as
Feb 28, 2014
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New-Car Sales To Report Sixteenth Consecutive Month Above 15 Million SAAR According To Kelley Blue Book
New-vehicle sales are expected to hit a total of 1.19 million units, and an estimated 15.3 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. While a 15.3 m
Feb 28, 2014
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Expert: Possible GM fine could fall short of full $35M in recall
Possible GM fine could fall short of full $35M in recall, according to The Detroit News. Former National Highway Traffic Safety Administration Administrator Joan Claybrook said in a letter to the agency on Thursday that because NHTSA hasn’t finaliz
Feb 28, 2014
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Avoid Tax Penalties by Taking the Right Road
Dealership goes wrong direction on GPS units, according to Bradyware & Company. How does a dealership know if they should pay sales or use tax on items they include in the purchase of a new or used vehicle? An Indiana dealership had to pay back u
Feb 27, 2014