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Beware… Your Next Audit Could Be in Your Mailbox
Just when you’re not expecting it, a letter arrives. Seems like a normal OEM letter, but after reading it, it is much more serious than that. It’s an Audit! Over the last two years, the manufacturers have increased their Sales Audit activities. I
Mar 9, 2014
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What ‘House of Cards’ can teach you about blogging
What ‘House of Cards’ can teach you about blogging, according to Ragan.com. The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It’s a ruthless world out there, teeming with movers and
Mar 6, 2014
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Is Cold Weather Bad for Car Sales?
From The Motley Fool: Is cold weather bad for car sales? While a positive for sales of lip balm, hot chocolate, and those hats that look like an animal, the impact of extreme winter weather is not as clear for the auto industry. Ford and General Moto
Mar 6, 2014
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Auto Dealers are Backbone of Community
Auto dealers are backbone of community, according to RGJ.com. Auto sales have risen to their largest level since the recession, as cheap loans and a surge in leasing have combined with pent-up demand to send the re-born industry soaring nationwide, f
Mar 6, 2014
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Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire life
Mar 6, 2014
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Does Mobile Search Really Matter?
From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren’t ranking ne
Mar 6, 2014
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Americans Borrow Record Amount to Buy Cars
Americans borrow record amount to buy cars, according to Daily Finance. A combination of higher prices for new cars and relatively low rates for auto loans means Americans are borrowing a record amount to pay for their new rides. According to Experia
Mar 6, 2014
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March will be test of US auto demand
March will be test of US auto demand, according to U-T San Diego. March will be one of the most crucial months for the U.S. auto industry in years. Sales were slower than expected In January and February, and the number of unsold cars on dealer lots
Mar 6, 2014
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With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up
With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet contro
Mar 6, 2014