Auto Retail News

Probably the most productive trends dealers are making with their online marketing right now are the move to advertising on mobile devices and using more video-based ads. And rather than the limited demographics available from traditional media for t

Wholesale prices drop, according to Used Car Weekly. Wholesale prices were down in February versus January, atypical of their seasonal pattern, but were up modestly on a year-over-year basis. This was affected by continued wholesale supply growth cou

Best & worst used cars, according to Consumer Reports. Every year it becomes more difficult to shop for a used car. Prices have been at historic highs, even for models with high mileage and seemingly excessive wear. And with so many vehicles from

Don LeMaster has always had a thing for the rare and quirky. As an antiques and collectibles seller on eBay with no two items alike, he’s found all his out-of-area sales have at least one thing in common: a cumbersome, expensive shipping process. F

From Ragan.com: GM on possible Justice Department investigation – no comment. First, there was the news that General Motors was recalling nearly 800,000 vehicles manufactured up to 10 years ago over faulty ignitions. Then the news came that the

The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to

IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today revealed results from five recent campaigns powered by Loyalty Driver Premier. Five automotive dealers earned more than $2.37 million in comb

Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and inst

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont