Auto Retail News

Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma — is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to kee

Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gatheri

“The only constant is change.” Heraclitus, Greek philosopher (535 BC – 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition Ma

6 ways you should NEVER shake hands, according to Ragan.com. You meet someone, you shake hands. But instead of the solid, firm and confident handshake you expect, you get a limp fish, a crushing gripper, or a sweaty slip. Getting your handshake wrong

Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put, learning to better connect with your team leads to higher unit sales, better CSI, and lower employee t

Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your lea

Ignition switch recall engulfs GM, according to The Detroit News. One month after General Motors Co. announced a seemingly routine recall for older cars for ignition switch problems, the callback of 1.62 million cars linked to 12 deaths and 31 crashe

MaximTrak Technology’s F&I Suite has been recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers. “By injecting innovative F&I technologies and processes into the vehicle delivery process, MaximTrak