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Ten Cars People Won’t Buy
Ten cars people won’t buy, according to 24/7 Wall St. Auto dealer inventories are at five-year highs. The most important effect of this for consumers is that dealers and car companies will soon open up another aggressive round of discounts and
Mar 18, 2014
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The Best Leaders Model The Behavior They Want – A Case Study
The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as
Mar 18, 2014
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Dreams of a More Streamlined Car-Buying Process, With Technology as Facilitator
Dreams of a more streamlined car-buying process, with technology as facilitator, from The New York Times. For generations, the auto dealer has been the primary avenue for carmakers to sell vehicles to consumers. But technology is rapidly changing tha
Mar 18, 2014
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Battle for the car: will Google, Apple or Microsoft dominate?
From The Guardian: Battle for the car – will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive
Mar 18, 2014
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8 Vehicles That Force People to Take Sides
8 vehicles that force people to take sides, according to Wall St. Cheat Sheet. This should come as little to no surprise to, well, anybody, but different people often have different tastes. And this is a good thing — it’s a part of what makes us
Mar 18, 2014
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The Secret Facebook Recipe
Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing departments face is the many options available for online advertising. Not only are platforms expanding, but
Mar 18, 2014
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Making Your Site Their Preferred Shopping Destination
How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or
Mar 18, 2014
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A year in review: A look back at 2013 automotive market trends
Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be applied to the automotive industry. As manufacturers, aftermarket companies and retailers continue to
Mar 18, 2014
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Innovate Your Dealership: Attract New Customers
Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel
Mar 18, 2014