Auto Retail News

I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the

Speed Shift Media, the leading provider of automotive display advertising solutions, is proud to release early success metrics from their recently launched Auto Audience Network. This leading edge ad unit is yielding an unprecedented 21.8% engagement

What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate — or its “sold” rate? Which measurement is more meaningful to you? Strate

There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still p

Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership. Many dealerships experience high employee turnover. High turnover makes it difficult for management to detect when illegal workers are

Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic dealership seller’s market. Based on the data and analysis in The Blue Sky Report™, I expect this seller’s market to last through 2014

I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf sp

Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. T

With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questio