Auto Retail News

Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And

To help optimize the online to in-store shopping experience for Kia.com website shoppers, Dealertrack Technologies (Nasdaq: TRAK) today announced that Kia Motors America (KMA) now features Dealertrack’s PaymentDriver® on the manufacturer’s websi

How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds and more strategies have been created and impleme

Liquid Motors experiences continued record growth for the Multi-Listing Wholesale Remarketing Service for commercial accounts, auto auctions and auto dealerships. In the past 2 months, Liquid Motors’s customers have listed nearly 100,000 vehicles r

You never know when a life altering event or fatality is going to strike. Unfortunately they do happen in the workplace and most often occur from unknown or unpredictable circumstances. The incidents frequently result from: Distracted driving mishaps

Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective imm

There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the neces

I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke to 20 years ago and recently it has really opened my eyes to the basic philosophy of where we have come in our industry based on our own performance. The o

As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing. For many dealers, the increases are due to a rise in the number of off-lease and trade-in vehicles th