Auto Retail News

BMW i8, the future is here, according to Pursuitist. There aren’t many times I get to drive a car that promises to revolutionize the entire industry three months before it goes on sale to the general public. Yes, there are other plug-in hybrids car

What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to use in your marketing strategy:

Gubagoo study also finds: gradually ramping up value of published offers on dealer websites saves $18,000+ a month. With dealerships making record investments in driving traffic to their sites, the website engagement leader, Gubagoo, today released n

How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you

Whether you think getting bonded is a piece of cake or you are rather unfamiliar with surety bonds, there are potential traps along the way of obtaining your dealership’s bond. Why fall in, when you can simply learn to avoid them? Many dealerships

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certifica

Consumers believe car dealers make about five times more profit on the sale of a new car than they actually do based on a survey commissioned by TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The company today ann

Manheim Technology, a part of Manheim, the leading global provider of auto remarketing services, was selected as one of three finalists for a Project Management Institute (PMI) Atlanta Chapter Project of the Year Award for its strategic plan and impl