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Why You Should Give an Open Auction a Try
I recently made the decision that I needed to further my education, as well as try to find something that I could bring to you that would narrow the gap between dealers to wholesale to independents profitability. When we look at the number of vehicle
Nov 28, 2014
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5 Potentially Tough Conditions Dealers Will Face In 2015
I’ve been spending the past few days in budget and strategy sessions, planning for 2015. The work has brought me to a clear conclusion; Things aren’t going to get any easier for dealers next year and, in some cases, the challenging horizon may pr
Nov 28, 2014
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Warren Buffett: The Face of the Future Car Dealer?
The automotive retail industry has been abuzz in recent weeks after the announcement of Warren Buffett’s acquisition of the Van Tuyl Group, and the creation of Berkshire Hathaway Automotive Group. This acquisition has the industry talking about
Nov 28, 2014
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Seasonal Specials and Inspections: Driving Customers to Your Service Lane
The winter driving season is now upon us. This season brings many quality opportunities to build trust and increase visits with your customer base. There are a variety of personalized and automated messages you can send that will increase business an
Nov 28, 2014
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Today’s Menu: Service with a Side of Now
It’s hard to believe that just a few years ago we had to rely on the desktop computer, and shortly before that the yellow pages and the phone book to find important business information. Today, two out of three consumers own at least one smart phon
Nov 28, 2014
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Are You Creating Good Habits or Bad Habits?
One of my mentors in the automotive business is Jeff Sacks. I met Jeff over 20 years ago at his general manager’s boot camp. During the class, he made a profound statement that has stuck with me, and experience has proven it to be true time after t
Nov 28, 2014
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The Evolution of Digital Marketing
Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services
Nov 28, 2014
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7 Hottest Takeaways from Digital Dealer to Implement Today
Even if we’ve met, you wouldn’t be surprised to know that I was a Boy Scout. As a young man, I was all about Scouting. There was always something new to learn, and camping was a blast. One of the toughest assignments I could get was light
Nov 28, 2014
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Latino Car Buyers and the Golden Ticket
Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th
Nov 26, 2014