Auto Retail News

No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te

Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our existing customers and conquesting new sales by targeting that perfect prospect, says Scott Traub, GM of

According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia

It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the

Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not

Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience a

Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mi

OnlineDrive, an industry-leading marketing & conversion agency, announced today their partnership with marketing technology firm, CreditMiner. CreditMiner’s software combined with OnlineDrive’s incentive-based behavioral marketing system, Sho

While the correlation between cell phone use and fatal car crashes is already high, new studies indicate that the true number of cell phone related fatal crashes are underreported. Unfortunately data alone cannot capture the full impact of cell phone