Auto Retail News

In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most br

Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his sister Jane are partners in the group, which they started in 1976 by purchasing a small Chevrolet store. Since then, the New York-base

Gas Approaching $2 Seen Helping U.S. December Sales, from Bloomberg Business Week. Automakers are poised for more gains this month as the prospect of $2-a-gallon gasoline prompts consumers to keep spending and moving up to bigger models after the bes

Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout, from The Street. Auto sales continued to mirror the economy’s strength in December, with experts forecasting a gain of 10% or more over the same month a year earlier. “Ma

Best December for car sales in 8 years, from Washington Business Journal. December may have been the best month for new car, truck and SUV sales in the U.S. since 2006, according to sales estimates from Cars.com. The consumer research site, owned by

Saab still alive and well at New Jersey dealership, from Auto Blog. We all know the Saab story: a niche automaker that just couldn’t last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just beca

How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the “Mad Men” effect. December used to be a slow month for American car sales–that is, until Lexus launched an industry-changing advertising ca

Over the holidays, I was home visiting my parents. My Dad, a Chevrolet dealer, loves to talk shop with me and run new ideas past ‘his attorney’. During our recent conversation, we were discussing his new service director, Bob, and the challenges

BMW Recalls 140,000 More 3 Series for Faulty Takata Airbags, from Auto Evolution. When BMW finally decided to post a recall for the Takata airbags installed on their 3 Series, the world was stunned to learn that almost every E46 car made had to take