Auto Retail News

With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou

Today, Dealer-FX officially announced that they have partnered with DealerBuilt in a third party integration initiative. This partnership will provide dealerships using the DealerBuilt Data Management System (DMS) enhanced efficiencies and streamline

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust

After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from a

OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure th

Flick Fusion, the industry’s leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever ha

Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and go!” The prevailing wisdom of the manufacturers’ marketing departments app

The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room w