Auto Retail News

Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences, from Experian. Just how loyal are consumers to a particular make or model of vehicle? A new Experian Automotive study answers this question by highlighting the loya

Why Customers Are So Defensive, from Dealer Elite. During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program: Why are Cu

Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries, from Automotive Digital Marketing. PLADOOGLE, LLC recently published a study detailing how well America’s new car dealers respond to online inquiries from consumers;

O.K. Dealership Break’s Over, Back to Work, from Wards Auto. Opportunities are everywhere, but sitting back and letting them come to you is not a viable solution. I’m blessed to have worked with many dealership service department managers over th

Go From Deal Taker to Deal Maker in 5 Steps, from Dealer Marketing Magazine. As the auto industry continues to change daily, dealership strengths and weaknesses become apparent throughout. When the internet age was born, a shift in the management tal

2015: the year marketing automation finally catches on, from Venture Beat. I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean o

Ford F-150 standards drive industry to equip for aluminum body repair work, including dedicated dust extraction system to handle airborne aluminum dust With Ford’s 2015 F-150 pickups’ high-strength, military grade, aluminum alloy body and bed sav

BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership, from Bloomberg. BMW boosted December sales 11 percent to hold off Mercedes-Benz and recapture the U.S. luxury-auto sales crown for 2014, as premium brands benefited from a surging stock

7 bad marketing habits to break in 2015, from Citi 97.3FM. I don’t know about you, but it feels like 2014 flew by. It seems like it was yesterday that I was at the pool with my kids and then BAM school started and then BAM Thanksgiving and Christma