Auto Retail News

Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform™ by Search Optics, a website platform designed for automotive dealerships. Featuring a truly

Ally Financial is pleased to announce that 55 U.S. auto dealers have been selected as nominees for the 2015 TIME Dealer of the Year award. Now in its 46th year, this prestigious and highly coveted honor recognizes the nation’s most successful a

Trend is officially announced as the preferred fulfillment partner for DealerSocket’s database-mining tool, RevenueRadar. Trend is currently the preferred fulfillment partner for DealerSocket CRM. This means dealerships have been able to easily

Winter is approaching faster than many of us even realize. With all of the positive fun and festive parts of the holiday season comes the additional risk of illness. Illness can quickly spread in a dealership, taking out many of your employees, and a

As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved eco

Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What�

Digital Air Strike, leading provider of automotive social media, online reputation and lead response solutions, released the results of its 2014 Automotive Social Media Trends Study at the J.D Power Marketing Roundtable in Las Vegas, Nevada yesterday

The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running a sales floor, in conjunction with a manufacturing plant, in combination wi

The Many Ways to Increase Gross Profits At least once a month I get an inquiry from a Parts Manager or GM asking how they can improve their Parts Gross Profits by implementing a Matrix. When I ask them what they had in mind I initially get dead silen