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Selling in Our Own Comfort Zone

I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke to 20 years ago and recently it has really opened my eyes to the basic philosophy of where we have come in our industry based on our own performance. The o
Nov 7, 2014
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Ways to Minimize a Seasonal Slump in Your Used Vehicle Department

As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing. For many dealers, the increases are due to a rise in the number of off-lease and trade-in vehicles th
Nov 7, 2014
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MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead

Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) today announced the intent to create a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. The new stan
Nov 5, 2014
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7 Video Marketing Tips for Progressive Dealers

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de
Nov 5, 2014
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Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty

Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of them is fighting for your customers’ business. Simple, personal, and consistent messaging is one
Nov 5, 2014
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The Catch of a Lifetime

Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car, and was dead set on a Volvo. Some of you might remember the “Built like a tank” campaign — she was hooked. Well, my grandfather was the one
Nov 4, 2014
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Keys to Preparing Your Successor

Just as there are many roads that lead to Rome, there are many paths that can be taken when it comes to preparing your successor. Many Dealers believe operational experience in the front and back ends of the business and participating in learning opp
Nov 4, 2014
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Are You Maximizing Your Virtual Inventory Strategy?

With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has become even more important for dealers and remarketers. Maximizing profit in these conditions offers new c
Nov 4, 2014
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Auto/Mate Honored As One of The “Best Places to Work” Fifth Year In A Row By The Albany Business Review

Auto/Mate Dealership Systems has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the fifth year in a row that Auto/Mate has received the distinction. “After f
Nov 4, 2014