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The Evolution of Digital Marketing

Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services
Nov 28, 2014
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7 Hottest Takeaways from Digital Dealer to Implement Today

Even if we’ve met, you wouldn’t be surprised to know that I was a Boy Scout. As a young man, I was all about Scouting. There was always something new to learn, and camping was a blast. One of the toughest assignments I could get was light
Nov 28, 2014
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Latino Car Buyers and the Golden Ticket

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th
Nov 26, 2014
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Honda is replacing airbags nationwide, not just in humid states

Honda is replacing airbags nationwide, not just in humid states, from Autoblog. With a Senate hearing scheduled for November 20, the investigations into the exploding airbag inflators from automotive supplier Takata are just beginning. Honda is among
Nov 25, 2014
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US closes Ford steering probe without recall

US closes Ford steering probe without recall, from The Telegraph. U.S. safety regulators have closed an investigation into steering problems in more than 500,000 Ford full-size cars without seeking a recall. The National Highway Traffic Safety Admini
Nov 25, 2014
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Social Media 101: Twitter

Social Media 101: Twitter, from PowerSports Business. Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets
Nov 25, 2014
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Technology – Who does your Taxes?

One of my favorite moments in the movie “Ghostbusters” comes at the end when the little accountant played by Rick Moranis, asks “Who are you guys?” and more importantly, “Who does your taxes?” When I heard that Warren Buffett’s Berk
Nov 25, 2014
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Vicarious Vision – Are You Really Listening to Your Successors

“Good morning, Jacob. Thank you for the fine dinner last evening. It was nice to spend time with you and Sandy. It is very apparent that you married above yourself.” “Oh yes, Loyd. You continue to have an outstanding ability to pick
Nov 25, 2014
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Price: It’s More Important Now Than Ever…

Imagine the music from the movie ‘Jaws’. That ominous threat is exactly how most salespeople feel about PRICE when it comes up in the sale. I sure wish I could talk all of you out of being so afraid of price because as important as it is, it’s
Nov 25, 2014