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Are You Sure You Know What the Customer Wants?

Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that… the vehicle is for them; they want it: they know all about it; they’ve already drive
Feb 4, 2015
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Autosoft, Inc. Certifies Dealer Engage CRM and Marketing Solutions Integration with FLEX DMS

Integration helps automotive retailers reach more customers and increase revenue with highly targeted marketing campaigns WEST MIDDLESEX, PA – February 3, 2015: Autosoft, Inc., a leading national dealer management systems (DMS) provider, announced
Feb 3, 2015
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Sam Swope Honda World: Kentucky’s No. 1 Honda Store Has Record Year With iPad-Driven Sales Process

One of the reasons why Sam Swope Honda World, located in Louisville, Kentucky, is so successful is because they don’t rest on sales methods that worked on yesterday’s consumers. Sam Swope is the No. 1 Honda store in Kentucky in sales, selling 65%
Feb 3, 2015
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Black Book & Fitch Ratings Release 2015 Vehicle Depreciation Report

Segment Retention Volatility & Off-Lease Increases Will Accelerate Depreciation in 2015 LAWRENCEVILLE, GA (February 3, 2015) – Vehicle depreciation is expected to accelerate in 2015 as increased used-car supply and larger off-lease volumes pla
Feb 3, 2015
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Update: Environmental Scores for All 2015 Cars and Trucks to be Released

On Thursday, February 5, the American Council for an Energy-Efficient Economy (ACEEE) will announce this year’s “Greenest” and “Meanest” vehicles, along with environmental scorings of all model year 2015 cars and trucks.
Feb 3, 2015
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What Can Your Dealership Learn from the Digital Trends of 2014?

What Can Your Dealership Learn from the Digital Trends of 2014?, from Dealer.com. Compared to desktop and tablet traffic, mobile traffic experienced the largest jump, a 41 percent page visits increase since 2013. The mobile usage increase didn’t st
Feb 3, 2015
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An Argument for Personalization in 2015

An Argument for Personalization in 2015, from DealerRefresh. Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award wi
Feb 3, 2015
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Dealers challenged by smartphone car buyers

Dealers challenged by smartphone car buyers, from Detroit Free Press. Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at Red Lobster in Traverse City. The seller was in Brookl
Feb 3, 2015
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The ROI of Safety

What we measured: KPA continues to provide both Loss Control and compliance services to dealerships and related industries throughout the Country. In providing these services to over 5,000 business locations KPA has been able to gather data that prov
Feb 2, 2015