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Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports

Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports, from Auto Dealer Monthly. Mercedes-Benz and BMW saw the most significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to a real-
Feb 6, 2015
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Ford Expands Performance Segment With Focus RS Hatchback

Ford Expands Performance Segment With Focus RS Hatchback, from Bloomberg Business. Ford Motor Co. introduced its Focus RS hatchback as the automaker adds more performance vehicles to its U.S. lineup to help spur sales. “The demand was consumer driv
Feb 6, 2015
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CPO Sales Start Year Ahead 17%

CPO Sales Start Year Ahead 17%, from Auto Remarketing. Certified pre-owned sales picked up right where they left off — and actually got stronger. Following the fourth consecutive best-ever year for the market, CPO sales climbed more than 17 percent
Feb 6, 2015
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Used Cars Could Depreciate More in 2015

Used Cars Could Depreciate More in 2015, from Cars.com. Looking for a used car? This might be the year to start shopping. Ratings agency Fitch and Cars.com partner Black Book, a used-car valuation service, said in a new report that increasing new-car
Feb 6, 2015
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ELEAD1ONE Integrates with CreditMiner

(Atlanta) -– ELEAD1ONE, the leader in customer contact management, CRM and dealership software, announced today its integration with CreditMiner, the only real-time solution that supplies the technology and ability to pre-qualify and prescreen auto
Feb 5, 2015
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Electric Cars Gain Ground in Environmental Vehicle Rankings

Smart ForTwo Electric Drive Tops Greenest Vehicles List; American Electric Vehicles Make a Strong Showing Washington, DC (February 5, 2015): Today at greenercars.org, the American Council for an Energy-Efficient Economy (ACEEE) released its 18th an
Feb 5, 2015
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Confused at the car dealership? Chances are, so’s your salesperson

Confused at the car dealership? Chances are, so’s your salesperson, from AutoBlog. You remember Rikk Wilde. The Chevrolet regional manager became an immediate sensation last fall when he stammered through his World Series presentation and deliv
Feb 5, 2015
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Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it, from AdWeek. The car industry isn’t slowing down when it comes to employing more data for everything from ve
Feb 5, 2015
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Cue from airlines helps dealership cut no-shows

Cue from airlines helps dealership cut no-shows, from Automotive News. The “appointment boarding pass” notifies them that their “booking is confirmed,” and includes a reservation number, appointment time and date. In the fall
Feb 5, 2015