Auto Retail News

AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot, from Philadelphia Business Journal. AAA Mid-Atlantic has decided to expand into used-car sales, adding to a growing list of services it offers beyond roadside assistance and auto in

Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto. Is that new used-car superstore actually you? With all of those once-new models about to re-enter the market as used vehicles, expect a 2015 decline in pre-owned prices. W

Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one of the most successful in the country. The store began as a Studebaker franchise in 1934. After growing up working at the dealership, Doug an

When I was a Sales Person I always said “When I’m a Sales Manager I’m going to care about my people. I’m going to actually help my people instead of sitting in the tower like I’m some sort of God shouting down commands. I will be the best S

Your customers bring their cars to your service department for one primary reason—Quality! Lang Marketing has been tracking consumers’ service selection criteria for many years and quality continues to dominate the hearts and minds of vehicle own

Playing to Customer’s Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual con

Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social

8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips, from 9Clouds Automotive Marketing. You have your dealership’s Instagram account up and running. You have a game plan. Maybe even a few likeable posts. But now it’s tim

Dealers Ready for the Tax Season by Stocking Up on Cars Near the $10,000 Price Point LAWRENCEVILLE, Ga. (February 10, 2015) – According to Black Book® data, the average price of a used vehicle for model years 2009-2013 entered 2015 with mild depr