Auto Retail News

Measuring and Managing Customer Profitability, from Customer Think. The only value a company will ever create for its shareholders and owners is the value that comes from its customers–current ones and new ones acquired in the future. To remain com

What Car Salesmen Are Going to Disney to Learn, from Time Magazine. How your Chevrolet dealer is taking lessons from Disney, Apple and McDonald’s What do Disneyland and Chevrolet have in common? Car dealers. Chevrolet—by far the largest-selli

What Does Cheating Teach Your Employees?, from AutoPoint. Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI

Certified Pre-Owned Car Sales at All-Time High, says Edmunds.com, from Virtual-Strategy Magazine. In the company’s latest Used Vehicle Market Report, available at http://www.edmunds.com/industry-center/, Edmunds.com analysts noted that in 2014

Proactive Customer Strategies That Redefine How to Sell, from Dealer Marketing Magazine. Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies

Autobytel Teams Up With GoMoto to Offer Consumers a State-of-the-Art Digital In-Dealership Car Shopping Experience, from Nasdaq GlobeNewsire. IRVINE, Calif., Feb. 13, 2015 (GLOBE NEWSWIRE) — Autobytel, pioneer of the automotive Internet and the

Here Is Why Apple Is Not Building A Car, from ValueWalk. The most recent speculation surrounding Apple Inc. (NASDAQ:AAPL) is the possibility that it would acquire Tesla Motors Inc (NASDAQ:TSLA) for $75 billion over the next 18 months to enter the car

Hyundai, VW add dealer website options, from Automotive News. Dealerships of Hyundai Motor America and Volkswagen of America have new choices for vendors to host their websites. Until December, CDK Global Digital Marketing group, formerly known as Co

The Road to Digital Marketing Success in 2015, from Dealer Marketing Magazine. Each year around this time I discuss a few developments that I have seen in the automotive digital marketing arena over the past year, and what I feel dealers needs to foc