Auto Retail News

A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding mile

A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own

Acquisition Positions Dealertrack for Growth in Global Automotive Retailing Market Lake Success, N.Y., December 18, 2014 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced a cash offer to acquire incadea plc (LSE AIM: INCA), a leading pr

DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com, from Yahoo Finance Canada. DealerRater’s consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages ATLANTA and WALTHAM, Mass.,

Lease Credit Approvals Rate Recorded at 84.2% Entering December CINCINNATI, OHIO (December 17, 2014) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even

The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other w

Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus, from ValueWalk. Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the compa

Volvo wants to sell cars online, skip most auto shows, from Auto Blog. Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising

2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year