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Stop Making Noise Online

When I got started selling cars in 1993 I was terrible at it. I didn’t have a clue about the importance of building a personal brand or prospecting, so I had to rely on the advertising decisions of my managers for more sales opportunities. My manag
Dec 31, 2014
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Successor Filters

For many dealers, coming to terms with the assets and liabilities impacting the continued success of their business can be a difficult wakeup call. The ability to build a resilient, sustainable business over multiple generations is a multi-faceted en
Dec 31, 2014
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The Keys to Hiring Leaders & Steps for Lowering Turnover at Your Dealership

Great leadership has always been vital for success. Without George Washington, there may have never been an American victory in the Revolutionary War. Without Dr. Martin Luther King Jr., there may still be segregated schools in our country. Furthermo
Dec 31, 2014
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CarMax extends yearlong subprime test

CarMax extends yearlong subprime test, from Automotive News. Used-car giant CarMax Inc. says it needs more time to evaluate a subprime lending pilot program at its finance arm. The pilot is almost a year old, having launched last January. But CarMax
Dec 31, 2014
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Six Ways Dealers Make Their Inventory Stand Out

Six Ways Dealers Make Their Inventory Stand Out, from Wards Auto. While working with non-automotive businesses, we’ve seen how managers of brands respond when they need to drive sales volume. Coca-Cola sales slowed in 2013. The company’s response
Dec 31, 2014
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Used Auto Sales Business Plan

Used Auto Sales Business Plan, from Bplans. Executive Summary There is a need in Lane County for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price. The owner and sales ma
Dec 31, 2014
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This Week in Car Buying: Surfing the coming used car Tsunami

This Week in Car Buying: Surfing the coming used car Tsunami, from Kelley Blue Book. A byproduct of the all the frenzied year-end new car sales activity is that this robust market will contribute to a future glut of used cars in the not too distant f
Dec 31, 2014
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ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!

ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!, from Journal-News. ProMax Unlimited bolsters its award-winning software package with two big additions to its mobile platform. Dealer Marketing Services, the makers of ProMax Unlimited
Dec 31, 2014
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Auto dealers want to deal, analysts say

Predictions for 2015—and Beyond, from Journal-News. Is this week the best week of the year to buy a new car? Depends on whom you ask. Some analysts call the year’s final few days prime time to approach auto dealerships with bargaining authority.
Dec 31, 2014