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Running Fixed Ops Like Variable Ops – What a Novel Idea!

Everyone working on the dealership’s showroom floor understands they are working in a sales organization. Vehicles are attractively positioned on the sales floor to create the proper mood, whether it is luxury and elegance for the high-end import
Mar 11, 2015
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Cytec Showcases Advances Made for the Automotive Market and Launches DForm® Fabric Tooling at JEC

Cytec Showcases Advances Made for the Automotive Market and Launches DForm® Fabric Tooling at JEC, from Cytec. Woodland Park, NJ – Cytec Industries Inc. (CYT) will be exhibiting at JEC Europe 2015 on stand D17, Hall 7.3 and showcasing its tech
Mar 11, 2015
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Sika Global Automotive Announces Introduction of New Marketing Message “Start with Sika,” New Automotive Website, New Brochure and CGI Automotive Overview

Sika Global Automotive Announces Introduction of New Marketing Message “Start with Sika,” New Automotive Website, New Brochure and CGI Automotive Overview, from WTRF. MADISON HEIGHTS, Mich., March 9, 2015 /PRNewswire/ — Sika Glob
Mar 11, 2015
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Pizza Hut, Visa and Accenture want you to buy pizza from your car

Pizza Hut, Visa and Accenture want you to buy pizza from your car, from The Washington Post. Online shopping is moving to a new frontier, and it starts with pizza. Pizza Hut, Visa and Accenture are teaming up to test a system that lets you order an
Mar 11, 2015
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Is Social Media Actually Helping Your Company’s Bottom Line?

Is Social Media Actually Helping Your Company’s Bottom Line?, from Harvard Business Review. When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I mad
Mar 11, 2015
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5 Reasons to Conduct a Marketing Audit

5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see whatR
Mar 11, 2015
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How to Give Your Sales Strategy the Winning Edge

How to Give Your Sales Strategy the Winning Edge, from Entrepreneur. Sales is all about getting customers to buy from you instead of your competition across the street but sitting around and hoping it will happen is not exactly a sound strategy. A we
Mar 11, 2015
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Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite

Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite, from imageSource. A creative services team of custom web developers, designers and digital strategists can be a strategic and profitable business
Mar 11, 2015
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8 Quick Ways to Boost Your Social Marketing Strategy

8 Quick Ways to Boost Your Social Marketing Strategy, from loginradius. Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most impor
Mar 11, 2015