Auto Retail News

With 3 out of 4 car buyers influenced by online reviews, reputation and social media management has become a must-have for auto dealers. Minneapolis, MN –March 18, 2015–Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS)

The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accoun

The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, compan

4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audie

Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc. The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target cust

Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizat

The new year is always about “out with the old and in with the new,” and that’s no different for car manufacturers or auto dealerships. As the world economy continues its recovery following the 2008 financial crisis, manufacturers are looking t

For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and

It’s hard to imagine the Findlay Automotive Group os a single store selling two brands. But that’s what it was from 1961 through the mid-eighties. Today, the group includes 28 different locations selling 26 different brands and is one of