Auto Retail News

Sales at Your Fingertips, from F&I Showroom. The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 20

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the fr

Your Millennial Customers Are Visual—You Should Be Too, from Dealer Marketing. The millennial generation can no longer be written off as just your niece or nephew who spends too much time on that phone. Millennials make up 24% of the total populati

Aiming High: Key Findings in Latest U.S. CSI Report, from Automotive Training Concepts. Maximum CSI scores critically determine the overall success of your dealership!  Manufacturers’ desire to keep customers happy directly affects everything else

Why Dealers can No Longer Afford Mediocre Marketing Practices, from Driving Sales. As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a ce

The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide. Austin, Texas – March 23, 2015 – CarStory, the industry’s larges

I can’t stand that guy! Not only did he outsell me last month, but he took out a huge billboard in front of my dealership. He bought the entire back page of the newspaper and he’s buying my name in Google! My dealership is better run, and I have

All-Electric and Fuel Cell-Powered Porsches are on the Way, from Automotive Training Centres. Students training to become a mechanic may dream of one day working on the latest Porsche model. And there’s no surprise why. Since 1948, the brand has

Autotrader Rebrands With Mobile Focus, from Driving Sales News. Autotrader.com is rebranding. In this case, they are hoping to lose the dot-com and gain more notoriety on mobile devices. Autotrader.com is now becoming just “Autotrader.” The compa