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Let’s Talk About Vendors and VDP’s #accountability

Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss.  How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are you using it properly and do you know how to read
Apr 14, 2015
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Driving Measurable Consideration in the Models/Geography that Matter

Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results diffe
Apr 14, 2015
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Business Development or Detriment? How Business Development Might Be Killing Your Business!

Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I heard another trainer say that there are as many funerals occurring for BDCs rig
Apr 14, 2015
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Predicting Success: A new model for selecting the right employee for your automotive group

Your dealership isn’t the building, the cars in the lot, or the ads you put out in your market. No, your dealership is your people. Your employees: you know, the ones who wake up every day (hopefully) eager to make that quota, to complete that tran
Apr 14, 2015
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The Most Popular Sessions at the 18th Digital Dealer Conference & Exposition

At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won’t want to miss 100+ sessions, workshops and case studies! Here’s a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobil
Apr 14, 2015
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Car Lease Credit Approvals See Lowest Numbers So Far In 2015

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0%
Apr 14, 2015
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NCM® Associates Offers Complimentary Autotrader Composite to Its 20 Group Clients

Overland Park, Kan., April 7, 2015 – NCM® Associates (www.ncmassociates.com) announced today its alliance with Autotrader, which will provide NCM 20 Group clients with a free performance report designed to help them maximize sales of new and pre
Apr 14, 2015
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A Slam Dunk For Fan Engagement: The McGeorge Court Shot

For the second year in a row, McGeorge Toyota in Richmond, VA launched the McGeorge Court Shot, a social media campaign offering a Virginia Commonwealth University student or alum, that could make a half court basketball shot, a new 2015 Toyota Camry
Apr 14, 2015
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AutoLoop Launches DealAlert to Help Auto Dealers Reach Higher Sales Goals, Fund Contracts Faster and Manage Deals More Efficiently

AutoLoop Launches DealAlert to Help Auto Dealers Reach Higher Sales Goals, Fund Contracts Faster and Manage Deals More Efficiently, from AutoLoop. CLEARWATER, FL – April 13, 2015 – AutoLoop, LLC, a leading provider of auto industry marketing an
Apr 14, 2015