Auto Retail News

79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year Social media has everyone buzzing, but email marketing is still the most predominant com

What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is it really possible to elevate sales efficiency by 300%? Is it conceivable there could be a line out my door of great sales consultants dying to work for

Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years.  That change is a shift to an online retail process. Consumer expectations are rising for the convenience and

The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to be? Take the way we handle and respond to leads. We know that leads are important– in fact, they are the major way we generate the initial contact and re

We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on

Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers dealerships the opportunity to connect with buyers of all ages without spending anything on ads.  Mat Ko

Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think about it this way – what is every sing

At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts. The RMV should also affect your pay plans – otherwise, your pay pla

The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than