Auto Retail News

No Pressure Selling® launches Virtual Training Program for the Automotive Industry PHOENIX (April 13, 2015) – With 30 years of proven success, No Pressure Selling® strives to bring new training programs to sales professionals worldwide. No Pre

Kia Sorento campaign targets the adventurous, from Automotive News. With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” ma

CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winn

In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consum

A Look At How Car Brands Are Effectively Using Social Media, from Forbes. While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites l

How to Boost VinSolutions with Marketing Automation, from 9 Clouds Automotive Marketing. OPPORTUNITIES ARE FLOWING BY LIKE A RIVER. If your dealership uses a VinSolutions CRM, you have an incredibly valuable opportunity to use marketing automation

Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer b

Meet Lisa – Lisa’s a new mom and is in the market for a car to accommodate her growing family. She thinks she found the perfect mini-van at her local dealership, and decides to stop by the coffee shop adjacent to the dealer before closing the dea

The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on p