Auto Retail News

As summer quickly approaches, heat stress prevention is becoming a prominent issue. Educate yourself on heat stress factors and symptoms as a precaution against serious illness or death caused by heat stress. Heat Stress is particularly frequent in a

Did you know that 95% of the average dealership’s site visitors will defect from the site due to lack of engagement, meaningful information and relevant offers. Why is that happening? Because that traffic is invisible to the dealer – nameless, fa

CRM feature helps dealers find and act on immediate sales opportunities MISSION, Kan. (April 14, 2015) — Today VinSolutions announced the availability of Target, a new tool in the VinConnect CRM solution. Target enables auto dealers to mine their c

Nissan, SiriusXM to Debut New Telematics System, from F&I Showroom. NEW YORK — SiriusXM and Nissan have teamed up on a new telematics program that will debut on select 2016 model-year vehicles, starting with Nissan’s flagship Maxima sedan. Ni

Why Now is the Time to Embrace a Digital Strategy, from Speed Shift Media. Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to introduce digital into their dealership marketing stra

4 Tips to Manage Multiple Agency SEO Team, from Forbes. If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in dif

Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years.  At its core, CRM is used to house, track, and manag

4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows wh

Automotive Trigger Leads and Direct Mail Boost Dealership Traffic, from Automotive Training Network. Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How