Auto Retail News

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses en

The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s

We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed the ASC Specification Guide for GA4, but they are not sure ho

Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of the time, it’s through no fault of the sales reps. It’s the result of years, a

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership’s social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social me

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine – the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dyna

Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system coul

In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am

In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and shares on platforms like Facebook may appear promisi