Auto Retail News

Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to

3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spendin

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assume

Here’s Why Salespeople Need To Be Like Coaches — Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so p

We need to address a difficult issue. It’s never easy to say sorry, but whenever your actions cause offense (however unintended), it’s the right thing to do. In hindsight, maybe we shouldn’t have included two body-painted models at our stand du

Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious. During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and t

BMW is building vehicle distribution center in Texas to serve the South, from Automotive News. BMW AG said it is building a vehicle distribution center in Texas to serve the Southern U.S. The facility at the Port of Galveston will serve the 45 BMW an

DealerSocket Partners With MyDealerLot, from DealerSocket. SAN CLEMENTE, Calif.—April 21, 2015—DealerSocket is proud to announce a new integration with MyDealerLot (MDL). MDL is the retail auto industry’s leader in the application of Radio Freq