Auto Retail News

“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.” “The Internet lets every idiot in the world just review whomever they want and doesn’t care if the reviews are wrong.” “The Intern

Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all y

‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social networking, chat rooms and comments on business reviews open up the entire world to whatever the

In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances are – if you don’t have a strong digital presence – they’ll head to the national quick lube cha

Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making website analytics obsolete. Dynamic website content, more and more website traffic being non-human, and m

While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting article titled “Why Strategy Execution Unravels,” which detailed the results of an interesting poll of some 400 international chief execu

 1. Introduction There are many competing initiatives that leadership faces in the business world every single day. The recent NADA show in San Francisco presented many new and interesting opportunities to drive top line sales. There were new busine

Most managers don’t realize their organization is in decline until results hit the skids. Then they react, or overreact, as they scramble to get things on track. This is both foolish and unnecessary. There are actually four stages of decline, and i

A lot of people lose sleep over a great divide where two or more people have chosen sides. It happens wherever there are people. It could be among friends, enemies, a family or families, clients, or business partners. Usually it is a disagreement ove