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The Secret Recipe for Sales and Marketing Success

In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty Warner went from being a midlevel executive at an existing toy company to becoming a billionaire entrepreneur. How did he do it? What drew so many people to Bea
May 26, 2015
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Sales staffers seek to brand themselves

Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman at Toyota of Bowling Green in Kentucky answers questions from viewers in his market and across the country. “My goal
May 26, 2015
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You Can Pay Me Now, or Pay Me Later

In the early 1970s, Fram began a television advertising campaign emphasizing the importance of automotive maintenance. The ads featured a middle-aged technician explaining to the viewers that they can spend a little money now for engine oil and a fil
May 26, 2015
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New Research Shows More Effective Ways to Advertise to Women

Traditionally, automobile advertising is heavily slanted towards price. This is the customary way dealers advertise, as it has been an effective way of differentiating them from the competition. In recent years; however, the automobile buying demogra
May 26, 2015
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3 Ways To Turn Your Average Inventory Cost Into Advantage

It’s becoming more critical for dealers to pay close attention to the average cost of their used vehicle inventory. I say this for three reasons: First, today’s market can lead dealers to believe that managing your average used vehicle cost isn�
May 26, 2015
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Focused Cost Reduction Strategy for Accelerated Bottom Line Impact

Because we are a spend management practice, we have the opportunity to review a lot of expense data and have a number of conversations with Dealerships in the auto and truck space. Those conversations often reinforce information that we are already a
May 26, 2015
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Getting Something Done Well – Try It Sometime (if you can) – Part 2

If you happened to stumble upon my last column, you will recall I began a treatise on a most interesting editorial published in a recent ever-so-smart Harvard Business Review publication. The title was “Why Strategy Execution Unravels,” and after
May 26, 2015
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ADVERTISING: The Power of The Personal Touch!

In a recent visit to my dentist’s office, I overheard a conversation between the receptionist and a patient on the telephone. It seemed the patient on the phone was upset by the fact that the automated reminder system was mispronouncing his last na
May 26, 2015
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5 Fresh Ways to Spring Clean Your Social Media Marketing

Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end, we know it’s good for us but sometimes the journey isn’t comfortable. Spring/Summer is the optimal season to take an assessment and get
May 26, 2015