Auto Retail News

It’s not the wand that makes the magic happen, but the magician who wields it. All of the tools, solutions, and leads in the world may be necessary to stay competitive, but it is the people you employ that make you profitable. If a dealership is on

The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook pages; they’re searching YouTube for product comparisons and even asking friends across social platforms for recommendation

When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of the best hamburgers and fried squash I had ever eaten. At the expense of my girlish figure, I would attempt to eat at this burger joint about

Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having tha

Over the years I’ve seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don’t have to have

Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for referrals. Why wouldn’t they latch onto their most powerful sales strategy? After all, referred salespeople: Score every meeting at the level that c

The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communicat

Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With the continuous rise of online shopping, it’s no surprise that more and more buyers are purchasing factory auto parts online. The benefits,

Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. The automotive industry is increasingly focused on the car-buying habits of the “Millennial” generation: car buyers born after 1980. Dealers hav