Auto Retail News

Customers are the lifeblood of a dealership, both on the lot and in the service lane. But the nature of the purchase-to-service-to-repurchase relationship is more cyclical than we give it credit for. Recent DMEautomotive research shows customers with

It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a screen or tuned into their ear buds. We now travel unfettere

Do you enjoy a long game of phone tag or relish trying to track someone down after hours of time-consuming effort? If so, ignore this blog; but if you’re like the rest of, let’s say—the majority of people inhabiting this earth, then continue re

Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer,

Two of the most important words in our language are “try again”. If you consider every major accomplishment in the world today the individual responsible for it said those words often. Thomas Edison invented the light bulb, and when he stated, he

We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers b

Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them. Hopefully, you’ll learn to recognize and co

Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet the summer demand. It’s upon us with a vengeance it seems. Every customer has planned that road tri

The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealer