Auto Retail News

What does it take to make a substantial profit in the service department? At the rate some new vehicle departments lose money, it may be a do or die situation. While the answer may or may not be

Due to the importance of this topic, I would like to clarify that the initial outline of what my opinion of a “sales manager” is, comes from experience and the effect that will be had on dealership personnel

The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture the attention of their audiences is how to do it.

I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it work with their DMS systems and factory? When it comes to change, it is human nature to avoid change.

There's a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing

Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.

If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a