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Auto Retail News

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Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.
Apr 19, 2016
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Used Car Market Insights – Week of Apr. 19, 2016

This week’s Black Book Market Insights report looks at last week’s notable trends, which points out that Luxury Cars are seeing the highest depreciation currently of all car segments. Could this be a result of all the off-lease volume
Apr 19, 2016
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Two Emerging Technologies to Attract In-Market Buyers That Your Dealership Should Consider

The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you might expect. To put it plainly, we’re all looking to digital advertising (electric)
Apr 18, 2016
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Live Video Walkthroughs: The Next Big Thing in Car Sales?

The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers
Apr 15, 2016
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Video Content is King on Social Media

There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business - if customers can see the "face" of the company via a video,
Apr 13, 2016
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KAR Auction Services Announces Dr. Huey Antley to Lead New Data Science Solutions Group

KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced the formation of a new Data Science Solutions Group (KAR DataSci).
Apr 12, 2016
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Black Book: 3 Segments See Price Increases In March

This week’s Black Book Market Insights report looks at where we are with cars and trucks during the peak of the spring season. The most glaring trend is that both cars and trucks are not seeing the same
Apr 12, 2016
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Used Car Market Insights – Week of Apr. 12, 2016

This week’s Black Book Market Insights report looks at where we are with cars and trucks during the peak of the spring season. The most glaring trend is that both cars and trucks are not seeing the same
Apr 12, 2016
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Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience
Apr 12, 2016