Auto Retail News
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Marketing & Advertising
5 Visual Marketing Tips for Car Dealers to Boost Online Leads
As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh
Feb 8, 2024
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Dealer/GM News
Ed Morse Automotive Group Expands into Arizona
The Ed Morse Automotive Group is expanding again. The Florida-based automotive dealership announced on Feb. 6 that it has acquired seven dealerships from Lawley Automotive Group in Sierra Vista, AZ. The dealerships involved in the transaction include
Feb 7, 2024
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Dealer Ops & Leadership
FTC’s New CARS Rule Imposes Added Requirements on Auto Dealers
Almost 18 months after it first proposed the rule, the FTC announced its Combating Auto Retail Scams Trade Regulation (CARS) Rule, which goes into effect on July 30, 2024. The CARS Rule contains some important new requirements for auto dealers across
Feb 7, 2024
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Dealer/GM News
Garff Kia Breaks Ground on Dealership Remodel in Phoenix
Ken Garff Kia Bell Road commemorate the groundbreaking of its dealership remodel in Phoenix. The Jan. 25 event commenced the remodel of the interior and exterior of the 40,000-square-foot dealership. The $5 million project will add 3,000-square-feet
Feb 6, 2024
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Dealer/GM News
6 Observations From The 2024 NADA Convention in Las Vegas
LAS VEGAS, NV— The National Automobile Dealers Association (NADA) held their yearly convention from Feb. 1-4 at the Las Vegas Convention Center. The trade organization representing nearly 16,500 franchised new car and truck dealerships presented fo
Feb 5, 2024
Dealer Magazine: Stay Ready So You Don’t Have to Get Ready!
Most dealership service drives are a massive beehive of activity—a constant, never-ending churning of machines and humanity. It’s not necessarily a bad thing, it’s just the world automotive professionals live in. So, if you’re not ready, you�
Feb 2, 2024
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Digital Dealer
Document Management Solutions Keep Your Dealership FTC Compliant
Safeguards Rule as compliance officers and auditors tasked with this very job are being sent across the country right now. For dealers, staying in compliance can be an overwhelming and costly endeavor, requiring a complex suite of information technol
Feb 1, 2024
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Marketing & Advertising
Can Co-Op Ad Spend Help Soften the Rising Price of New Vehicles?
The average transaction price for a new vehicle in January is $48,759, a more than $10,000 spike from just five years ago, according to Cox Automotive. Surprisingly, luxury vehicle prices have dropped 7.4% compared with a year ago, an anomaly driven
Feb 1, 2024
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Dealer/GM News
Auto Brand Retention Grew in 2023: Reynolds and Reynolds
Brand retention at auto dealers nationwide was up in 2023 to 43.7%, according to an annual report released by Reynolds and Reynolds. The 2024 Automotive Brand Retention and Defection Report is derived from finalized deals for new and used vehicles th
Feb 1, 2024